„First impressions – even before we know, how things feel, how they sound, how they smell. Creating a visual identity means guiding those first impressions.”
Each designer has a unique understanding of their profession. Ellen believes in the power of design as a creative, strategic tool to develop and evolve businesses. For Ellen, design is visual communication – creating emotion, inventing new worlds, and working with promise and desire. If you ask Ellen which comes first – the story or the design – she will suggest a different perspective: the story is in the design. And the design will tell that story.
As a creative consultant and art director Ellen is specialized in branding and content creation for art, culture and commerce – she has rewritten and invented many stories. In 2019, she launched her own visual communications company and is co-founder of OFFICINA, a collaborative design studio based in Berlin.
Her extensive expertise enables her to bring to life brand strategy and identity through the following services
– brand identity design
– content creation
– editorial & web design
+ team development & consulting for creative workflow
Ellen and OFFICINA are working in and with a collaborative network of experts in order to meet individual demands of the projects. Accordingly, they are able to set up customized teams including graphic designers and management assistants, photographers & filmers, stylists & set designers, illustrators, copywriters, web & PR specialists – this setup allows to work adaptive to individual circumstances.
Please get in contact for more information or for detailed case studies.
Ellen Goebel
visual communication
Berlin/Munich
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